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dollerinna · 11 months ago

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WOULD YOU LIKE AN ALMOND JOY .ᐣ

( black noir x gn!crime analyst reader )

summary: after a long day of work, you try to unwind by watching your comfort show, but your solitude is interrupted by yet another visit from noir, who seems to be finding more and more excuses to spend time with you… (includes a C.AI bot as part 2 below!)

wordcount: 2k

tags: brief mention of NSFW pop-up ads, nerdy n’ socially awkward reader, noir’s disdain for almond joys but he makes up for it at the end <3

It had been a long day at the crime analytics office in Vought. As the sun began to set, exhaustion crept over you after reviewing incident report after report. Your eyes strained from the blue glare of your computer screen. You knew you had promised your boss you would organize the ever-growing database, but the tiny voice of procrastination was pleading for rest before your overworked brain turned into a pile of mush.

Rather than more paperwork—you, being the slacker of all slackers in this department, decided a well-deserved break was in order. And what better way to recharge than turning off the noggin and filling it with good ol’ fashioned mindless entertainment?

With a few tired clicks of your mouse, you booted up your go-to streaming site, which was none other than 123movies. Scrolling through the options, your cursor hovered over the play button of your favorite trashy drama. The kind of cheesy, perfectly predictable melodrama spun from the worst of amateur YA plots. It was practically comfort food for your fatigued mind, just what you needed to loosen up after the mental marathon that was this long day.

As the opening credits began to roll, your computer began to whir and hiss like an overtaxed engine, emitting gusts of unusually hot air from the vents. Suddenly, its screen slowed to a sluggish crawl, cluttered with a barrage of not-so-savory pop-up ads. Barely a minute in, the pixels already scrambled to form images better to left unseen—half naked women in risqué yet tacky mermaid-like attire, claiming they were ‘just around the corner and ready for a good aquatic fuck.’

First of all, what the absolute living hell is an “aquatic fuck”??

Did you even want to know? And most importantly, what happened to the ad blocker you installed just the other day? Judging by the contents, you had a sneaking suspicion that slimy, sea-dwelling degenerate, The Deep, had tampered with your computer… yet again.

“For the love of-… what’s with all these pop-up ads?” you muttered under your breath as excessively explicit ads crowded out the episode. Your eyes darted furtively around the room to check for wandering glances, hoping against hope that none of your coworkers had noticed the unwanted filth invading your screen. Heart pounding, you squeezed your chair closer to your monitor into a makeshift barricade, shielding the display as best you could while hastily clicking away at the intrusive ads.

As you hurriedly closed the remaining windows, an ominous shadow fell across the screen. Dreading what—or who—might be behind you, you slowly swiveled your chair around to find Black Noir's stoic stare boring into your own.

You stifled a yelp as you instinctively clutched the armrests, catching yourself on the edge of your seat before an ungainly spill to the floor. Noir had a way of materializing without warning, and it never failed to unnerve.

“N-Noir!” you managed, inwardly cringing as your voice broke on his name. “Fancy seeing you in these parts. I was just taking a quick break and y’know- stretching ‘em brain cells.” You tried for a lighthearted chuckle, but it emerged as more of a strained squeak that faded into an anxious hum.

With a jerky flurry of clicks and the browser minimized from view, whatever dignity you still retained disappearing along with it. All that did remain was you praying to the heavens above that he hadn't noticed its questionable contents (even if he most definitely had and simply chose not to comment)

When Noir offered no response, you of course charmingly barreled ahead in your frazzled daze. “But anyways, s-sorry about that… how uh, can I help you today?” your words tumbled out in a breathless rush, punctuated by a shrill laugh you hoped disguised the mortification simmering beneath.

Noir cocked his head, observing you with that same silent intensity. You fidgeted, hands twisting in knotted discomfort, the heat in your ears now engulfing your entire face. Was it the invasive pop-ups that had you squirming in your seat? Or the fact he could snuff out your existence faster than you can say “workers’ comp”?

Either way, beneath the weight of his stare, you already felt as if you were some peculiar, freakish creature pinned for study, rather than some bumbling employee just trying to unwind and watch their comfort show.

And to him, you indeed were a fascinating, bizarre little human.

Mercifully, Noir chose to extend a folder toward you, putting an end to your somewhat pathetic withering. You accepted it with a wordless nod, nearly sagging in your chair as tension drained from your shoulders.

Whirling towards the familiar clutter of your desk once more, you pretended absorption in the folder’s material, hoping this signaled Noir’s leave. After all, has anyone seen the state of you? It certainly wasn’t a flattering one. Yet from the corner of your eye, you detected no movement, no receding footsteps—his shadowy form remained statuesquely in place.

Believe it or not, this has been becoming a thing, a growing habit of late—and a suspicious one at that. Lately his breaks had grown longer, minutes lengthening to quarters of an hour, all spent hovering at your desk as you worked. However, his focus was solely on watching and observing you. He never exhibited a hint of thought or motive for his reason there, only leaving you with questions that seemed to multiply by each and every visit.

Noir, on the other hand, was somehow utterly convinced that you and him were two peas in a tightly-knit pod. He swore you two were best of buds for life—even if "life" so far had only amounted to the past two weeks' worth of half-hour stretches where he silently observed your work from the corner.

Ironically, you didn’t have the slightest inkling of how he really felt. Instead, you always assumed that he, like most supes, regarded you as little more than a puny mortal—a fragile, near-useless sack of flesh and bones whose skull he was one misstep away from caving in with bare hands.

But nope, Noir was simply here to bless you, the nerdy but cute crime analyst, with his presence—his rather… unsettling presence.

The familiar hush settled as you reluctantly returned focus to the task at hand. Hocus-pocus-focus, you chanted mentally, peeling away the last shreds of stray thoughts to tap into the zone of productivity. Unfurling the dossier Noir provided, you began sifting through documents for insight on his purpose in approaching you. Meanwhile, a flick of movement in the edge of your vision revealed Noir's attention veer off course, the almond joy perched beside your keyboard capturing his notice.

You tensed, hocus-pocus-focus breaking, all too aware of past disappearances of snacks in these briefings. Sure enough, his hand drifted noiselessly toward the candy bar, no doubt spurred by ingrained impulse to dispose of it per his usual custom. But you'd grown wise to his methods by now.

Not again, you sighed inwardly, snatching the almond joy and cradling it protectively as if it were your dear, beloved child.

Noir made no move to withdraw, palm outstretched expectantly. You frowned, struggling to keep frustration at bay. "Please, come on- not this time!.. It's my last one for the day." Brows pinching, your tone threatened to rise before steadying with a slow and calm inhale. No use losing composure over candy, no matter the principle. So all you could do was peer beseechingly at Noir in silent appeal, legs jittering restlessly under your desk in building apprehension.

Unfortunately, you found no signs of leniency in his obscured face—only his hand beckoning relentlessly for the almond joy. You plea was once again met with stony resolve, as if he was internally distressed by the mere presence of it. What was he? Deathly allergic to almond joys or something?

With a resigned breath, you delivered the almond joy towards Noir's waiting glove, unable to hide the disappointment dimming your features. Your lips curled into a slight pout, gaze sinking heavy into your lap at being parted from the treat. Though Noir was never one for words, it really didn’t take a rocket scientist to see you felt bullied into submission by his demands. At the end of the day, what power did a measly analyst like yourself hold against one of the Seven? As your fingers uncurled, releasing the candy into Noir's grasp, you couldn't help but feel a bit put upon, even if that wasn’t his intention at all.

Noir was well aware of the upset feelings his request had caused, so in an attempt to remedy the situation, his arm was sent in a backwards reach for the notepad he often used to communicate. However, he found himself at a loss as words eluded him, his thoughts swirling in frustrating circles of “What should I even say?”—muddled and incoherent. For a moment he stared at you, mask betraying no emotion as he grappled to find the right words, despite the prick of guilt nibbling at his conscience. Then, lacking any better option, he simply tossed the offending candy into the trash, perhaps with more force than intended.

Clearly, socializing was not Noir’s strong suit.

With no further acknowledgment, Noir spun on his heel and marched away. You watched his retreating, rigid form with discomfort clenching your insides, eyes falling onto the lonely candy discarded in the trash, its colorful wrapper mocking your current disheartened state.

Wearily, you turned away from the almond joy, redirecting your attention toward the computer as a means to divert your now soured mood. Maximizing the browser, you hoped that your planned show may have had time to load during the interaction. But upon inspecting the screen, you found the video remained stubbornly stalled, stuck on buffering dots and refusing to roll despite the minutes passed.

Just. Peachy.

One (super)human encounter had sucked the very life source out of your dog-tired body, and now this. It was really shaping up to be one of those days.

Thoroughly worn out, you gently laid your head down onto the desk, pillowing it against the crook of your folded arms as eyelids slid shut. All you craved was to simply sleep away the remaining time until you could finally escape this wretched shift and retreat to the sanctuary of your home sweet home.

─────────────────

As your shift wound down to its end, you were finally stirring from your slumber. Rubbing the sleep from your bleary eyes, your blurred vision sharpened to show your colleagues had long since departed while you were snoozing away.

Rising and squaring your shoulders, you began to gather your belongings in preparation to leave as well. Once you had collected everything and lifted to your feet, something in the far corner of your desk caught your eye. Approaching for a closer look in the dim lighting, the fuzzy outline gradually came into focus—a cluttered collection of Hershey's Kisses, their jumbled placement grouped to form the shape of a heart.

You blinked in bewilderment, rubbing your eyes once more to ensure you weren't imagining things. Stepping closer, you spotted a sticky note nestled within the heart of chocolates, scrawled upon in a crude, blocky hand. At first, you assumed it was some silly prank from one of your coworkers, but you knew you recognized the handwriting anywhere—it was Noir's.

Gingerly, you plucked the sticky note from the desk, lifting it to your line of sight to read the message. “Kisses taste better than almond joys…Sorry.” you read softly, your voice trailing off as confusion crept in.

Designed as a very apparent flirty gesture, the intent behind the note and chocolates still managed to whoosh straight over your head. As always seemed the case, even the most painfully obvious social cues could so easily evade your understanding—this proving no exception.

You slipped the sticky note into your pocket, then selected a foil-wrapped Kiss from the pile. Gently rolling the chocolate between your fingers, you unwrapped it and popped one into your mouth. You took time to savor its light cream filling beneath a smooth outer shell, face crinkling in thought and head tilting as you considered your verdict. “Eh… I’d beg to differ.” you mused with a shrug, slinging your bag over your shoulder as you took your leave from the office.

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Pssst- likes, comments, and reblogs are greatly appreciated in this household and keep me motivated! <3

-------☆-------

a C.AI bot as your very own part 2 where you thank Noir the following day:

a/n: saw somewhere that kisses don’t contain nuts but then I also saw someone else say they actually do??? So let’s just pretend the kisses Noir chose are completely nut-free for the sake of the plot 😭

also, the reader is very much based off Anika if it wasn’t obvious enough haha! She’s so y/n coded 😤💗

♡ divider credits: @/ianrkives

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girderednerve · 3 months ago

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i have read a book & extremely predictably that book was: everything is tuberculosis

okay i want to get out ahead of my other comments here & say very explicitly that i deeply sympathize with the project of this book & more or less find its angle compelling. its central contentions are: tuberculosis has played a significant role in human history, and we can only understand the current state of tuberculosis as the product of human history & current human choices. these are good claims & they are laid out in an engaging manner.

as a person who has also spent several years now fascinated by a set of diseases that have had very little direct impact on my life, i do get it; i am interested in industrial dust disease because i think it illuminates a set of complex social relations & problems, and because it is a problem that we know how to solve & still haven't, so less a problem of medicine than a problem of political economy. john green's angle on tuberculosis is quite similar: this disease is curable & containable, but we haven't cured or contained it because of a set of interlocking social problems. i ultimately found his angle frustrating because these interlocking social problems are never described in a systematic or analytical way; instead, they are 'our society,' or 'our choices,' or 'things we have allowed to happen.' this rhetoric may be effective if you are trying to get people to do a lot of tweets at a pharmaceutical company to shame them into lowering drug prices or donate to a gofundme, which he has successfully gotten people to do, so i can't complain too vociferously, but it's still annoying to me because there are robust frameworks for describing how & why the resource distribution which he describes, evocatively, as the cure being where the disease isn't & the disease being where the cure isn't, operates & was built.

the meanest thing i can say about this book is that it is substantially about being a youtube star; it feels like the product of a podcast, or the kind of book that one is contracted to write on the strength of one's popular tiktoks. which is not to suggest that it feels ghostwritten or whatever, actually the opposite. everything is tuberculosis is not about tuberculosis exactly because it is about the experience of being john green who has been confronted with tuberculosis. this is not a crime or necessarily a failing, but the way he talks about disease occasionally feels like one is witnessing an exposure prescribed by an OCD specialist, which i found uncomfortable. its efforts to personalize & humanize people who have TB, who are often stigmatized & isolated from their communities, resolves into promoting the youtube channel of a particular young TB survivor he knows. john green has turned from an author who vlogs into a youtuber who writes, and the style in this book feels alarmingly thin-skinned, raw, like a prose transposition of a confessional youtube video—our star sits framed close in front of the camera, bedroom visible in the background, obvious cuts where moments of extreme emotionality were tastefully trimmed out. people seem to like this mode. it is not what i, personally, wanted from a book about tuberculosis.

it doesn't have a lengthy bibliography (sad), and instead has a sort of informal essay on sources, which is probably more appropriate for its audience; i am interested to pick up some of the books on the list. i found the historical treatment in the book mostly cursory and flat, punctuated with lively anecdotes (koch's false cure!) or annoying digressions (were corsets supposed to mimic the breathlessness of TB? this fashion youtuber he asked says no). but then i have weird standards! if you would like to learn about TB in an interesting way, which makes sincere efforts not to just tell you what happened in america 150 years ago, i thought it was perfectly solid. it does not talk about workplace safety AT ALL, which was a huge bummer FOR ME, but is not like a major problem in the book or anything. although TB is a huge issue among miners outside of the united states & western europe because of the close quarters & poor ventilation, & treatment can be complicated by, say it with me, occupational dust disease. but tuberculosis is a very old global problem so it is fine that not everything was in the book, which successfully hews very close to its project.

in everything is tuberculosis, john green asserts repeatedly that tuberculosis is curable, and we know how to cure it; thus, if people are dying of TB (and more than a million people globally die of it each year), then that is the product of a social failure. he gets pretty detailed about what the cure for TB can look like, & it is expensive & logistically complicated, mostly involving massive cocktails of antibiotics that must be taken for months at a time, usually with miserable side effects. however, we are also not really trying to make new, better treatments for TB, or investing sufficiently in the kinds of preventative medicine & screening which would allow people to take shorter courses of medication. i am convinced by this stance, but then i would be. i also think healthcare should be separate from the profit motive. the reason i brought it up, though, is that i think the book, perhaps deliberately, extremely undersells how radical a change would be required to make healthcare work that way on a global scale. TB is not a problem that can be solved by private philanthropy. it is not a problem that can be solved by intermittent public pressure on pharmaceutical companies. it is not a problem that can be solved by distant government aid [yeah it talks about USAID & PEPFAR, & yes i was upset]. it demands billions of dollars of longterm, reliable money & thousands of well-trained, dedicated people, and a complete change to the way that medicine is developed & distributed. i am, for the record, extremely onboard with these changes. but how can they happen if we can't even say 'political economy,' you know?

anyway, it's an engaging read! it did not make me mad. it is very thoroughly a book by john green.

OH i forgot to say my favorite part! my favorite part is where john green is describing talking to a TB patient in a hospital. he has several things to say about how TB drugs are administered (the standard regimen in poor countries requires supervision, so patients must report to the clinic each day to take their twenty-odd pills in front of a healthcare worker, which treats patient compliance like the main problem & can be very dehumanizing). one of the reasons that there are so many strains of drug-resistant tuberculosis is that many people begin but do not finish treatment. there are a lot of material, logistical barriers to people completing lengthy, difficult courses of antibiotics, but the moment i liked is when john green is talking to this patient & he pulls his bottle of lexapro out of his backpack & says, 'i find it hard to take mine, even though i know it is good for me, and i don't really know why. why do you think it's so hard to take your medicine?' & they talk about it. i liked it because i think it is the most successful entry in the list of embarrassingly vulnerable, youth-pastor-y things that john green says in this book. if you find it unbearable you will find the book unbearable.

#booksbooksbooks #tuberculosis for purposes of finding this post later #also youtube for purposes of finding this post later. like it sits next to all of my ornery posts that are like #'what even IS youtube? nobody agrees!!' because JG had a substantial effect on the creation of youtube as a popular medium. imho.

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d-bloggg · 8 days ago

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The Future of Digital Marketing: Trends You Can’t Ignore in 2025.

The digital world never sleeps, and in 2025, it's evolving faster than ever—a living, breathing network of clicks, scrolls, and conversations. To keep up, brands can’t just follow trends; they need to lead them. This isn’t about what’s “cool”—it”’s about what connects. And if you’re not keeping your eye on what’s shifting, your strategy might already be outdated.

This year, digital marketing is no longer about just reaching people—it’s about experience creation. Consumers want personalized journeys, emotional resonance, and messages that feel like they were made just for them. Enter artificial intelligence, not just as a tool but as the brain behind it all—crafting smart, behavior-driven campaigns that adapt in real time.

Meanwhile, voice search optimization is transforming how people interact with brands. With the rise of smart speakers and wearables, typing is fading and talking is trending. Your content has to sound as good as it reads, because if you’re not showing up in voice results, you’re missing the conversation.

Video? Oh, it’s not just content anymore—it’s the king of attention. Video marketing, especially with platforms pushing Reels and YouTube Shorts, is the heartbeat of storytelling. People don’t just want to read your message—they want to feel it, watch it, share it. And guess what? If your videos don’t stop the scroll in the first three seconds, they’re just noise in the feed.

Another massive shift is the rise of authenticity. Audiences are rejecting perfect, polished lies and craving raw, real voices. That’s why micro-influencers with fewer followers but higher trust are now outperforming celebrities. It’s not about being viral—it’s about being genuine.

This energy flows into social commerce—a booming space where people buy while they scroll. From product tags in stories to WhatsApp catalogs, shopping is being baked right into the content. It’s casual, it’s instant, and it’s revolutionizing how brands convert interest into action.

And let’s talk privacy. With third-party cookies disappearing into the abyss, smart marketers are tapping into zero-party data—the info customers hand over freely, like preferences and opinions. It’s cleaner, it’s more respectful, and it’s the future of trust-building.

Also blowing minds in 2025 is the rise of augmented reality. Imagine trying on sunglasses through your phone or walking through a virtual store in your living room. That’s AR marketing—immersive, interactive, and insanely effective at boosting engagement.

But it’s not just about tech. It’s about values. Gen Z and millennials are actively choosing brands that align with their worldview. That’s why sustainable marketing isn’t a niche anymore—it’s a necessity. If your brand isn’t green, transparent, and purpose-driven, you’re not just behind—you’re invisible. Finally, everything's moving at lightning speed, thanks to automation tools that build and deploy campaigns in real-time. Dynamic content, predictive analytics, and smart segmentation are making marketing less about guesswork and more about precision

#digital marketing #adverstising #online marketing #seo services #emailmarketing #search engine optimization #google ads

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prashantgautam81 · 12 days ago

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Top Digital Marketing Trends for 2025

Top Digital Marketing Trends for 2025: What You Need to Know

As technology evolves and user behavior shifts, businesses must stay ahead of the curve to remain relevant. The digital marketing trends for 2025 are not just predictions—they’re strategic signals that will shape the future of brand engagement, customer experience, and ROI.

In this blog, we’ll break down the most impactful digital marketing trends for 2025 you need to watch and integrate into your strategy—today.

1. AI-Powered Marketing Will Dominate the Landscape

Artificial intelligence is no longer just a buzzword—it's the backbone of many digital marketing trends for 2025. From predictive analytics to personalized content recommendations, AI will drive efficiency and performance like never before.

Expect to see AI tools automating content generation, optimizing ad spend, and even managing customer interactions via chatbots and virtual agents. Brands that harness AI smartly will gain a serious competitive edge.

Pro Tip: Start exploring AI tools like ChatGPT, Jasper, and Phrasee to create scalable content strategies.

2. Voice Search Optimization Becomes Non-Negotiable

One of the key digital marketing trends for 2025 is the continued rise of voice search. With more consumers using smart speakers and voice assistants, optimizing for voice search is crucial.

Traditional SEO won’t be enough. You’ll need to adapt your content to answer conversational queries—think featured snippets, FAQs, and long-tail keywords.

Why It Matters: By 2025, it's estimated that over 50% of all online searches will be voice-activated. If you're not optimized for this trend, you're missing out.

3. The Rise of Zero-Click Searches

Zero-click searches—where users find the answers directly on the search engine results page (SERP)—are one of the more challenging digital marketing trends for 2025.

This trend forces marketers to rethink their SEO strategy. Instead of chasing clicks, focus on building authority and earning SERP features like Google’s featured snippets, People Also Ask, and Knowledge Panels.

Key Insight: It’s about visibility and branding. Even without a click, your brand can make an impression.

4. Hyper-Personalization with First-Party Data

With third-party cookies phasing out, businesses must shift to first-party data to fuel their personalization strategies. This marks a turning point in the digital marketing trends for 2025, as brands aim to deliver hyper-targeted content without invading privacy.

Collect data through newsletters, gated content, and loyalty programs—then use it to personalize user experiences across all touchpoints.

Tool Suggestion: Use CDPs (Customer Data Platforms) like Segment or HubSpot to centralize and activate your data.

5. Short-Form Video Continues to Explode

Among the most unstoppable digital marketing trends for 2025 is short-form video. Platforms like TikTok, Instagram Reels, and YouTube Shorts are redefining how we consume content.

Consumers want quick, authentic, and visually engaging experiences. Marketers need to adopt vertical video, storytelling, and trends to engage their audience.

Content Idea: Try weekly behind-the-scenes clips or “quick tips” videos to build trust and showcase your expertise.

6. Social Commerce Will Reshape E-Commerce

Social media is no longer just a place to connect—it’s becoming a shopping mall. One of the hottest digital marketing trends for 2025 is social commerce, where users can discover and buy products without leaving platforms like Instagram, TikTok, and Pinterest.

Livestream shopping, influencer collaborations, and in-app purchases will become central to the e-commerce journey.

Action Step: Make sure your product catalog is integrated with platforms like Meta Shops and TikTok Store.

7. Sustainability & Ethical Marketing Take Center Stage

Consumers in 2025 are more conscious of how and where they spend their money. One of the most values-driven digital marketing trends for 2025 is the shift toward transparency, sustainability, and purpose.

People want to support brands that align with their values—whether it’s eco-friendly packaging, ethical labor, or charitable partnerships.

Tip: Don’t just talk about your values—show them. Use your marketing to highlight your impact and commitment.

8. Interactive Content Will Boost Engagement

Static content is losing its charm. A key digital marketing trend for 2025 is the use of interactive content—think polls, quizzes, calculators, and clickable videos.

Why? Because it increases engagement, dwell time, and conversions. It also helps gather valuable insights about your audience.

Example: A skincare brand could create a quiz titled “What’s Your Skin Type?” to drive product recommendations.

9. AR & VR Experiences Go Mainstream

Augmented and virtual reality aren’t just for gaming anymore. One of the most exciting digital marketing trends for 2025 is the rise of immersive marketing.

Brands are using AR for virtual try-ons, 3D product views, and interactive ads. Meanwhile, VR opens up opportunities for virtual stores, tours, and experiences.

Future Vision: Imagine launching a virtual showroom or a product demo experience customers can explore from home.

10. Email Marketing Gets Smarter, Not Just Louder

Email isn’t going anywhere—but how we use it is evolving. Among the digital marketing trends for 2025, smarter, segmented, and behavior-based emails are proving far more effective than generic blasts.

AI and automation now allow you to send personalized messages based on purchase behavior, content consumption, and even website clicks.

Don’t Forget: Mobile-first design is essential. Most emails are read on phones—keep it clean and compelling.

Final Thoughts

The digital marketing trends for 2025 reflect a world that’s fast-paced, data-conscious, and deeply connected. From AI and video to ethics and engagement, the future of marketing is about creating personalized, authentic experiences at scale.

#Top Digital Marketing Trends for 2025

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mmakaylllaa · 9 months ago

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Week 3 Blog 9/12

How do algorithms correlate to anti-black racism?

As discussed in Nicole Brown’s “Race and Technology” Youtube video, predictive policing technology has been used in the past decade to create strategic “hit-lists” to predict who would be most likely to commit or be involved with violent crimes in the area. These innocent civilians and children with no criminal past were on high surveillance in real life, as well as their data. Anything put into their algorithms would count as incriminating evidence. Sociologist Simone Brown’s book “Dark Matters” is briefly summarized through the video. It is noteworthy to acknowledge the racial and Black surveillance themes. As technologies continue to use bias and objectification against Black communities society must create and advocate for safe and inclusive spaces within the virtual world.

How has social media proven to encourage social justice and hate at the same time?

What immediately comes to my head is the BLM movement during 2020. After the unjust arrest and murder of George Floyd, uprisings in Black communities led to protests being broadcasted. With every scroll through social media and flip through news channels we were seemingly seeing the same content with different headlines and reactions. If we circle back, the death of George Floyd itself was unfortunately a trending topic with everyone’s biased opinions rather than a call of action for an act of abuse of power. Things such as his past criminal record were brought up through the media to justify what had happened to him, others used plain excuses such as his race. The Black Lives Matter movement had already gained traction years prior due to another murder of a young Black man. Black communities weren’t feeling heard or supported and the BLM movement was once again brought to headlines to advocate for Black voices and consequences to the police force. Now as this progressed and protests made way, lootings, attacks on protests, and curfews were put into place in many areas across the country. Depending on your algorithm you probably saw an array of discourse about the matter, so much so that it had taken away from the point of what was being advocated for in the first place. WIth the freedom of speech we have the right to voice our opinions on these heavy topics surrounding social justice, but society should practice proper and respectful netiquette so we use our voices with purpose.

How much does the healthcare system really depend on technology and how are people of color affected by this?

As society progresses, so do the systems within such as healthcare. Hospitals are actually quite dependent on technology as it is now considered an essential. Some technological advancements used in the healthcare system include data and analytics, diagnostic tools, telemedicine, and electronic health records. All sounds great so how would these pose as issues to people of color? With Electronic Health Records, hospitals are able to transfer patient data for improved treatment and coordination but when it comes to patients in areas with limited digital resources they are left with outdated medical treatment. “Racial bias in a medical algorithm favors white patients over sicker black patients” headlines The Washington Post as seen on Nicole Brown’s “Race and Technology” Youtube video. So yes, the use of data, algorithms, and technology has been proven to create a progressive era for healthcare and its patients, but we as a society must be aware of how this affects minority communities due to embedded bias and properly advocate for change.

Is AI ruining the future of students?

As students are distanced from pencils and paper and moved onto digital spaces, there is a lack of creativity and critical thinking within the entire generation of students. Students are able to use Grammarly and ChatGPT to write papers. Students are able to use Photomath and Mathway to complete math problems. Students are limited to a keyboard and screen for discussions and are missing raw interactions and conversations. This is a danger to the future workforce as many students are cheating their way through schooling and depending on hands on experience without book knowledge and human networking. Many are afraid of AI becoming the future of everything and that can only happen if we continue this co-dependent relationship with it.

https://www.youtube.com/watch?v=d8uiAjigKy8

Automating Inequality Intro (Eubanks)

Rethinking Cyberfeminism (Daniels

#wgst320f24

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maheswathi · 1 month ago

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Digital Marketing in 2025: Trends, Tools, and Strategies for the Future

Its 2025, businesses must remain ahead of the curve to remain competitive in the rapidly evolving field of digital marketing. Digital marketing in 2025 will be more data-driven, customer-focused, and interactive than ever thanks to the most recent developments in AI, personalization, and user behavior analysis.

What’s New in Digital Marketing in 2025?

1. AI-Powered Marketing

Artificial intelligence is now at the core of most marketing tools. From content generation to predictive analytics and chatbots, AI is enabling brands to automate processes while enhancing customer experience.

2. Hyper-Personalization

Generic content no longer cuts it. Brands in 2025 are using real-time data and machine learning to deliver hyper-personalized content, emails, and ads tailored to individual user preferences and behaviors.

3. Voice Search & Conversational Marketing

With the increasing use of voice assistants, optimizing for voice search has become a must. Conversational marketing through chatbots and messaging apps is also revolutionizing how businesses interact with customers.

4. Video-First Content Strategy

Short-form videos dominate platforms like Instagram Reels, YouTube Shorts, and TikTok. Brands are investing in video content not just for awareness but also for conversions, product demos, and testimonials.

5. Privacy-First Marketing

As privacy regulations tighten and third-party cookies fade out, marketers in 2025 rely heavily on first-party data, ethical tracking, and consent-based marketing strategies.

Top Digital Marketing Strategies for 2025

SEO 2.0: Search engines are prioritizing user experience signals, mobile usability, and voice search optimization. Semantic search and intent-focused content are critical.

Omnichannel Integration: Consistent brand messaging across platforms—social, email, web, apps—is key to improving customer journeys and retention.

Micro-Influencer Collaborations: Niche influencers with loyal audiences offer high engagement and authenticity.

Interactive & Immersive Content: AR filters, interactive quizzes, and gamified experiences increase engagement and dwell time.

Sustainability Marketing: Brands that showcase ethical practices and sustainability efforts attract conscious consumers.

Tools Dominating Digital Marketing in 2025

AI Content Tools: ChatGPT, Jasper, Copy.ai

Analytics Platforms: Google Analytics 4, Mixpanel, Heap

Marketing Automation: HubSpot, ActiveCampaign, Klaviyo

Social Media Management: Buffer, Later, Hootsuite

SEO & SEM: Semrush, Ahrefs, Surfer SEO

Final Thoughts

Transparency, intelligent technology use, and meaningful engagement are key components of digital marketing in 2025. In this next stage of the digital era, brands that adjust to these changing trends and put the needs of their customers first will prosper.

Now is the time to revisit your digital strategy and align it with the future. 2025 calls for audacious, creative, and customer-focused marketing initiatives, whether that be through embracing AI, improving personalization, or producing immersive content.

Are you prepared for digital marketing's future?

#ai marketing #digital marketing #digital marketing freelancer

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nsimsouthex233 · 2 months ago

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Digital Marketing Skills to Learn in 2025

Key Digital Marketing Skills to Learn in 2025 to Stay Ahead of Competition The digital marketing landscape in 2025 is rapidly changing, driven by the technological advancements, shifting consumer behavior, and the growing power of artificial intelligence. Competition and career resilience require acquiring expertise in the following digital marketing skills.

Data Analysis and Interpretation

Data is the backbone of modern marketing strategies. The ability to collect, analyze, and make informed decisions based on large sets of data sets great marketers apart. Proficiency in analytical software like Google Analytics and AI-driven tools is critical in measuring campaign performance, optimizing strategies, and making data-driven decisions. Predictive analytics and customer journey mapping are also becoming more critical for trend spotting and personalization of user experience.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

SEO is still a fundamental skill, but the landscape is evolving. The marketer now has to optimize for traditional search engines, voice search, and even social media, as Gen Z increasingly relies on TikTok and YouTube as search tools. Keeping up with algorithm updates, keyword research skills, and technical SEO skills is essential to staying visible and driving organic traffic.

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML are revolutionizing digital marketing through the power to enable advanced targeting, automation, and personalization. Marketers will need to leverage AI in order to segment audiences, design content, deploy predictive analytics, and build chatbots. Most crucial will be understanding how to balance AI-based automation with human, authentic content.

Content Generation and Storytelling

Content is still king. Marketers must be great at creating great copy, video, and interactive content that is appropriate for various platforms and audiences. Emotionally resonant storytelling and brand affection are more critical than ever, particularly as human-created content trumps AI-created content consistently.

Social Media Strategy and Social Commerce Social media is still the foremost driver of digital engagement. Mastering techniques constructed for specific platforms—such as short-form video, live stream, and influencing with influencers—is critical. How to facilitate direct sales through social commerce, built on combining commerce and social interactions, is an area marketers must master.

Marketing Automation

Efficiency is the most critical in 2025. Marketing automation platforms (e.g., Marketo and HubSpot) enable marketers to automate repetitive tasks, nurture leads, and personalize customer journeys at scale.

UX/UI Design Principles

A seamless user experience and a pleasing design can either make or destroy online campaigns. Having UX/UI basics in your knowledge and collaborating with design teams ensures that marketing campaigns are both effective and engaging.

Ethical Marketing and Privacy Compliance

With data privacy emerging as a pressing issue, marketers must stay updated on laws like GDPR and CCPA. Ethical marketing and openness foster trust and avoid legal issues.

To lead in 2025, digital marketers will have to fuse technical skills, creativity, and flexibility. By acquiring these high-impact capabilities-data analysis, SEO, AI, content development, social strategy, automation, UX/UI, and ethical marketing-you'll be at the edge of the constantly evolving digital space

#digital marketing

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brocoffeeengineer · 2 months ago

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The CFA Charter in the Age of Algorithms: Can Certification Outlast Clout?

Evidently, in the last few years, there has been a visible change in the entire financial landscape. The former traditional heroes of the investment banking industry, CFA charterholders, and certified analysts are now being challenged by a new group- the “finfluencers,” who have emerged rather more as a digital class than as an institution or a regulatory body. These are the social media-savvy financial influencers reshaping how young investors and aspiring finance professionals consume their financial educations via platforms like YouTube, Instagram, and TikTok. The big question is can rigorous, structured qualifications like the CFA Charter withstand this wave of simplified, fast-paced content?

Finfluencers: Fast Fame, Greater Reach

Finfluencers are financial influencers, not necessarily with credentials and degrees. Most of them self-taught traders, people interested in personal finances, or early investors who share some tips, tricks, and general opinions on the market with others online. They cover things from stock market explainers to cryptocurrency predictions, budgeting hacks, and passive income strategies.

The allure is straightforward. Finfluencers cover complex finance concepts in widely understandable, digestible parcels that speak to the digitally born Gen Z and millennials. They do not use academic language but tap into everyday analogies and personal accounts to bring understanding. In this case, when such a message goes viral with high speed through social media algorithms, it provides them with unparalleled reach.

Is There A Trust-Gap?

Finfluencers, like with most other professions, could reach a wide audience lacking all the credentials and depth. In fact, misinformation among financial content creators is a major concern. In March 2024, swings of the Securities and Exchange Board of India (SEBI) against unregistered investment advisers who misled their followers with false or exaggerated claims surged. A few finfluencers were fined or banned from offering investment advice without proper registration.

That is a glaring example of the growing trust deficit. The determinants include severe fines that barely catch the eye of talents on the online stock market. Finfluencers whose motivations tilt virality over responsibly, thus leaving virulent investment strategies or incomplete financial insights for public consumption; thus, unlike CFA Institute, which stands for a strong Code of Ethics and Standards of Professional Conduct, these influencers remain unaccountable.

CFA: The Gold Standard of Finance

The CFA Charter, therefore, stands tall in this very setting as a mark of trustworthiness, depth, and professionalism. The three levels of the CFA examination process test candidates on a wide range of subjects including equities, derivatives, ethics, portfolio management, and alternative investments. The process is not geared toward anything viral; it is designed to develop expertise over the long term.

CFA charterholders are not simply financial analysts; they are also often the decision-makers in asset management firms, hedge funds, and investment banking. Their pronouncements are data-supported, model-supported, and framework-supported.

How The CFA Charter is Adapting

Surprisingly, the CFA Institute is not ignorant to digital evolution. They have just launched new micro-credential programs an updated curriculum concentrating on the real world and fintech as a result of the increasing interest among young candidates. The latest modules include blockchain, decentralized finance (DeFi), and ESG (Environmental, Social, and Governance) investing.

This is to say that values are updated to adapt and remain relevant without compromise to traditional ethics and analytical rigor. These movements are important to remain vibrant in a world loaded with information but as rare as real insight.

Location and Global Awareness

The overall growth of the financial influencer will find its acme in the rapidly developing financial markets. In India, where the digital tentacles are outspreading so fast, platforms such as YouTube and Instagram are becoming the most important conduits for financial literacy. Cities like Mumbai, India's financial capital, are experiencing a dual surge: a rise in fintech content creators alongside a rise in CFA aspirants.

The appetite for structured learning continues unabated. Increases in enrollments for courses like CFA course mumbai have been noted as finance students scramble for credibility in an age of omnipresent but often misleading online content.

Are Influencers and Analysts Able to Work Together?

Finfluencers and CFA professionals have the ability and potential to work together. Some charterholders have started to build their personal brands via LinkedIn and YouTube, a blend of credibility yet relatability. They use digital tools to help facilitate an understanding of finance while maintaining professionalism. This voice is desperately needed!

With enough regulations, cooperation, and transparency in disclosures, these finfluencers can move towards becoming aware educators. Charterholders with a CFA can escape the insular space of the boardrooms and reach the general population. Merging entertainment and expertise is the golden intersection.

Effect of Regulation and AI

The roles of both finfluencers and analysts are poised for change as AI tools like ChatGPT, portfolio optimization bots, and sentiment analysis engines become entrenched. While content creation is becoming easier, verifying the quality has become harder. Across the world, regulatory scrutiny is increasing on financial content posted on social media, which has led platforms to introduce disclaimers and to flag or, in some cases, discontinue specific hashtags regarding investment tips.

This new way signals more demand for verified professional advice. Everybody will keep searching on social media for financial education, but for those decisions that truly matter, CFA qualifications do provide some level of protection.

Conclusion: Coexistence Through Evolution

The arrival of finfluencers has brought a certain democratization to finance. Labels such as investing, saving, and creating wealth are on more lips than ever. However, with that democratization comes responsibility: with volatile markets and complex products, something like the CFA Charter provides a safety net-an anchor in the sea of fast-moving and oftentimes, untested advice.

What is ironically true for cities like Mumbai, where the wave of financial content promotes the 'fast', holds just as much for the 'slow'. The well-trodden paths remain a strong second option. CFA Training Program in Mumbai continues to attract serious-minded candidates who value substantive knowledge, ethical standards, and career credibility.

A balance between virality and tangible value will, in the long run, favor whoever can harness both sets of skills. Whoever merges insight and clout will thrive in the next ten years—finfluencers, CFA candidates, or whichever other designation may come by. That's a journey already worthy of pursuit!

#cfa course #cfa course in mumbai

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thewebd · 3 months ago

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The Future of Marketing – Delhi’s Most Trusted Digital Agency

In today’s fast-evolving digital landscape, businesses must stay ahead of marketing trends to remain competitive. With the rapid advancements in AI, automation, and personalized strategies, the future of marketing is more dynamic than ever. As businesses in Delhi look to scale and reach broader audiences, partnering with a trusted digital marketing agency becomes essential. Here’s how Delhi’s leading digital agencies are shaping the future of marketing and driving business success.

1. AI-Driven Marketing Strategies

Artificial intelligence (AI) is transforming digital marketing by enabling brands to understand consumer behavior more effectively. Delhi-based digital agencies are integrating AI-driven analytics, chatbots, and automated content creation to optimize marketing efforts. From predictive analytics to AI-powered ad targeting, businesses can now create personalized experiences for their customers at scale.

2. Hyper-Personalization for Better Engagement

Modern consumers expect personalized experiences that cater to their specific needs. The top digital marketing agencies in Delhi utilize customer data and behavior tracking to deliver hyper-personalized content, emails, and advertisements. By leveraging AI and machine learning, brands can engage users more effectively and drive higher conversions.

3. Omnichannel Marketing Approach

Gone are the days of single-platform marketing. The future lies in an omnichannel strategy that integrates SEO, PPC, social media, content marketing, and influencer collaborations. Delhi’s best digital agencies focus on building cohesive campaigns that provide a seamless experience across multiple platforms, ensuring maximum brand visibility and engagement.

4. Voice and Visual Search Optimization

With the rise of voice assistants like Alexa, Siri, and Google Assistant, voice search is becoming a key component of SEO. Similarly, visual search through platforms like Pinterest and Google Lens is revolutionizing how people find products online. Digital marketing agencies in Delhi are now optimizing content for voice and visual searches, helping businesses stay ahead in search rankings.

5. Data-Driven Decision Making

Marketing without data is like driving blind. The future of marketing relies on data-driven insights that enable brands to make informed decisions. Delhi’s leading agencies use advanced analytics tools to track campaign performance, audience behavior, and customer preferences, ensuring that every marketing effort delivers measurable results.

6. Interactive and Video Content Dominance

The demand for interactive and video content is skyrocketing. Businesses that leverage short-form videos, live streaming, and interactive ads will have a significant competitive edge. Delhi’s digital marketing experts focus on creating engaging video content that boosts brand recall and audience engagement across platforms like Instagram Reels, YouTube, and TikTok.

7. Sustainable and Ethical Marketing

Consumers are becoming more conscious of sustainability and ethical practices. Brands that adopt transparent and responsible marketing strategies gain customer trust and loyalty. Digital agencies in Delhi are helping businesses craft authentic narratives that align with social and environmental values, making them more appealing to modern consumers.

The future of marketing is data-driven, AI-powered, and customer-centric. As businesses in Delhi continue to expand their digital footprint, working with a trusted digital marketing agency is the key to long-term success. Whether you aim to enhance brand awareness, improve lead generation, or dominate search rankings, embracing the latest digital marketing trends will ensure you stay ahead of the competition.

Partner with Delhi’s most trusted digital marketing agency today and unlock the full potential of your business in the digital era!

Get Online @ https://thewebd.com

#digital art #digital marketing #web design #seo services

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cromediacompany · 3 months ago

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Harnessing Passive Income with CRO Strategies: Insights by cro.media

Boost your landing page's effectiveness with CRO principles and maximize conversions.

Source: https://cro.media/insights/ux-ui/crafting-high-performing-landing-pages-cro-principles/

Passive income represents the epitome of working smarter, not harder, with its potential to supplement earnings and build long-term wealth. At cro.media, we believe that passive income ventures, much like Conversion Rate Optimization (CRO), are about maximizing value from every effort. Here's how CRO principles can amplify passive income strategies.

Transforming Traffic Into Conversions

For many passive income ideas, from dropshipping to affiliate marketing, the key to success lies in effective CRO:

Optimized User Flows: Ensure a seamless journey from discovery to purchase with intuitive navigation and clear calls-to-action (CTAs).

A/B Testing: Experiment with landing pages, product descriptions, and CTAs to identify what drives the most conversions.

Data-Driven Insights: Leverage analytics to understand user behavior and refine strategies to align with audience preferences.

By fine-tuning the user experience, CRO transforms passive income ventures into scalable revenue streams.

Passive Income Meets Automation

Automation is central to both CRO and passive income:

Streamlining Workflows: Use tools to automate repetitive tasks, such as email marketing for digital product sales or ad retargeting for affiliate links. Learn more about Shopify app development.

Predictive Analytics: CRO tools can forecast which strategies will yield the best ROI, allowing you to focus on the most lucrative income streams.

Cross-Selling Opportunities: For dropshipping or print-on-demand stores, automated product recommendations can increase average order value.

Automation minimizes manual intervention, keeping passive income truly passive.

Enhancing Credibility and Trust

Trust is a critical CRO factor, especially for passive income models reliant on online sales or investments:

Social Proof: Showcase customer reviews or user-generated content to validate your offerings.

Secure Transactions: Highlight security features, such as encrypted payment systems, to reassure customers.

Professional Design: A visually appealing, functional website fosters credibility and encourages conversions.

"Strong CRO foundations ensure trust remains high, driving repeat engagement and income growth."

Strong CRO foundations ensure trust remains high, driving repeat engagement and income growth. See our Shopify agency services.

Diversification Through Strategic Insights

Just as CRO encourages testing and adaptation, passive income requires diversification:

Experimentation: Test multiple streams, such as affiliate marketing, digital product sales, or REIT investments, to identify the most profitable avenues.

Audience Segmentation: Use CRO principles to segment audiences and tailor offerings, ensuring relevance and resonance with target groups.

Sustainable Scaling: Focus on scalable models like print-on-demand or stock photography, which grow without proportional increases in effort.

Diversified strategies supported by CRO insights reduce risk and maximize passive income potential.

Maximizing Long-Term Gains

CRO's iterative nature aligns perfectly with building sustainable passive income:

Continuous Improvement: Regularly refine strategies based on performance data, from content adjustments to pricing experiments.

Retention Optimization: Implement loyalty programs or subscription models to maintain consistent revenue streams.

Scalability Focus: Invest in scalable tools and platforms that grow alongside your passive income ventures.

"By merging CRO methodologies with passive income strategies, businesses can achieve compounding results over time."

By merging CRO methodologies with passive income strategies, businesses can achieve compounding results over time. Check out our Shopify CRO audit services.

Partner with cro.media for Optimized Income Strategies

At cro.media, we specialize in leveraging CRO to optimize revenue streams, ensuring that every click and interaction contributes to your financial goals. Whether you're launching a dropshipping store or investing in digital assets, our expertise transforms potential into profit. Let’s elevate your passive income journey today.

#Landing Pages #Conversion Rate Optimization #CRO Strategies #CTA Placement #User Engagement

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plus27digital · 3 months ago

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Artificial Intelligence in Digital Marketing: Definition and Tools

AI in digital marketing refers to employing intelligent technologies to enhance how businesses engage with and sell to their customers. Assists with data management, automation, customization, and refinement of campaigns. But what exactly does AI do in marketing? It uses machine learning, data analysis, and natural language processing to perform tasks faster and more accurately than humans.

Many make use of AI to simplify marketing. Customer service chatbots respond to clients in seconds. Tools using predictive analytics make it easier for businesses to grasp future shifts. Some programs are capable of generating content for blogs, emails, and even product descriptions. Messages intended for particular customers can be tailored through personalization platforms, making them more appealing. Marketing automation tools streamline tedious processes such as email dispatching and advertising, thereby cutting down on time and effort.

AI enhances digital ads as well. It modifies cost-per-click bids, targets audiences, and adjusts creatives simultaneously in order for businesses to derive the most benefit. Sentiment analysis tools automatically filter and analyze social media channels and online reviews to assess client’s’ perceptions. Customer segmentation tools analyze persona’s behavior to aggregate them into more manageable groups, thus enhancing campaign efficiency.

What are the advantages? AI saves labor in completing repetitive tasks. It provides businesses with comprehensive insights, assisting in making better decisions. It delivers content at scale and enhances the customer experience by providing tailored suggestions. It even has the capacity to determine trends, which is advantageous for businesses.

AI can, however, contain imperfections. If an algorithm is trained using biased data, it may contain biases. Misinformation in AI-generated content can lead to erroneous information being disseminated to customers. There are issues of privacy and security with a significant amount of data. Some people are concerned with the issue of transparency—who owns the content generated by AI?

AI is evolving in digital marketing, creating new opportunities and difficulties at the same time. To remain relevant in today's society, engaging with professionals is the best way to go. PLUS27digital specializes in AI-based marketing strategy development that deliver incredible outcomes. Would you like to learn how AI could improve your business? Let's have a discussion.

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